In a recent in-depth conversation, the Swedish Chamber of Commerce sat down with H.E. Mr. Johannes Oljelund, Ambassador of Sweden to the Netherlands. As he approaches the conclusion of his four-year posting in The Hague, Ambassador Oljelund reflects on a period defined by historic milestones, evolving Swedish-Dutch relations, and meaningful personal and professional growth. This exclusive interview offers insights into the highlights and challenges of his tenure, the rewards of diplomatic service, and the vibrant community that has made his time in the Netherlands truly memorable.

The Swedish Chamber of Commerce is proud to welcome three new Management Scholars for the 2025–2026 term. Having arrived last week, they are currently engaged in their onboarding program and will be ready to contribute to the Chamber’s activities starting from the new season following the summer holidays.

Frida Olovsson, recipient of The Scholarship Fund for Swedish Youth Abroad 2025/2026. Frida recently earned her Degree of Master of Science in Business and Economics, specialising in International Business from Umeå University and will be working with Communication at the Swedish Chamber of Commerce.

Vincent van Roijen, recipient of Gull & Stellan Ljungberg Foundation Scholarship 2025/2026. Vincent recently completed his law studies at Karlstad University, earning a Master of Laws degree. At the Swedish Chamber of Commerce, he will be working with Business Development and Events.

Noel Schreiber, recipient of The School of Business, Economics and, Law at the University of Gothenburg Scholarship 2025/2026. Noel recently graduated with a Bachelor’s degree in Business and Economics, specialising in Finance, from the School of Business, Economics and Law, at the University of Gothenburg. Noel will be responsible for Member Acquisition and Retention, as well as overseeing initiatives related to the Young Professionals of the Swedish Chamber.

Swedish Chambers International (SCI) Meet in Stockholm

On June 16–17, Kerstin Gerlagh, of the Swedish Chamber of Commerce for the Netherlands, participated in the Swedish Chambers International (SCI) Annual Days in Sweden, hosted by the Stockholm Chamber of Commerce.

The first day featured the SCI Annual Meeting, complemented by a series of strategic international workshops and presentations. These sessions focused on strengthening the role of SCI and its member Chambers within their respective markets, while also exploring new collaboration possibilities, visibility, member value and global impact.

The second day was dedicated to dialogue with representatives from Sweden’s regional Chambers of Commerce. Discussions centred on the importance of deepening cooperation between regional and international Chambers, with a shared commitment to better support member companies and to facilitate their successful internationalisation. 

Our sincere thanks to Stockholm Chamber of Commerce, Daniella Waldfogel, President of the Stockholm Chamber of Commerce and Chairperson of SCI, as well as Louise Lee Hultberg and Filip Tendal Kanold, for hosting the SCI Days and for their outstanding organisation and for initiating the inspiring programme. 

How to reach and engage Dutch and Swedish audiences on social 2025

How are consumers discovering, following, and shopping with brands in 2025? Social agency team5pm has conducted research with 800 consumers in the Netherlands and Sweden to shed light on evolving consumer behaviors in two digitally advanced markets.

Their recently launched report The Social Shift, provides valuable insights for businesses aiming to connect with their target audience and stay ahead in today’s rapidly changing social media landscape.

Key findings from the report include:

• The growing role of YouTube and Instagram in brand discovery & TikTok’s dominance among Gen Z
• What drives consumers to follow or unfollow brands & the interactions they value most
• The rise of social commerce and how brands can turn engagement into action
• The importance of relevancy and authenticity in driving trust and purchasing decisions
• Consumer expectations for transparency when it comes to AI-generated content

The Swedish Chamber of Commerce wishes all our members a wonderful and relaxing summer! Thank you for your continued support and engagement, enjoy the sunshine, recharge, and we look forward to connecting again after the holidays. 

Glad sommar!