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Swe-Cham News Feed | March 2, 2026
     

Director-General of the Swedish Institute Madeleine Sjöstedt. Photo credits: Mona Loose

Swedish Institute 2025: Results Strengthening Sweden’s Global Impact  

The Swedish Institute (SI) is responsible for the coordinated promotion of Sweden abroad. In 2025, they reached nearly 170 million people through their international communication efforts.

 

Those of our members who visited Brand Sweden event in October is familiar with the government-commissioned Strategy for a Stronger Image of Sweden to support Swedish actors in communicating Sweden’s strengths in a clear and coordinated way. SI also intensified its work to attract international talent through Team Sweden Talent Attraction and supported more than 300 SMEs within Sweden’s cultural and creative industries in expanding their international presence. 

   
   

Swedish Pavilion at 

PLMA Amsterdam 2026  

PLMA, Europe’s largest private label fair, takes place every May and attracts around 3,000 exhibitors and 30,000 visitors. Exhibiting offers a chance to showcase your products to international buyers and distributors.


For over 15 years, Business Sweden has gathered export-ready Swedish companies in the “Try Swedish” pavilion. Due to high demand, the pavilion is larger than ever before. Over 20 Swedish companies will be present at this key food industry event.


The fair takes place on 19-20 May, 2026 at RAI Amsterdam.

AstraZeneca - Top 10 

Women in Leadership

Swedish Chamber Patron Member AstraZeneca is being recognised in the FTSE Women Leaders Review 2025 report for having one of the highest representations of women in leadership.


This acknowledgement celebrates AstraZeneca's culture of inclusion, where their employee population reflects the diversity of the patients and communities they serve.
   

Capgemini Join Forces with OpenAI

Swedish Chamber Patron Member Capgemini has partnered with OpenAI as a founding member of the OpenAI Frontier Alliance to accelerate enterprise AI adoption. Using Frontier, OpenAI’s platform for AI coworkers, Capgemini will help businesses overcome challenges in data, systems, and operations to deploy AI securely, reliably, and at scale across the enterprise.


“Our multi-year partnership with Capgemini will help bring AI coworkers to enterprises,” - Brad Lightcap, Chief Operating Officer at OpenAI. 

“By combining our domain expertise and assets with OpenAI’s cutting-edge models and platform, we move faster, build smarter, and create solutions that weren’t possible before. We see this as a long-term strategic collaboration that will shape the future of our industry.” 

- Aiman Ezzat, CEO of Capgemini. 

   
   

Key insights into the circular management of solar panels in Sweden

A new report from CircSolar’s Sol–Vind Policy Innovation Lab, led by RISE Research Institutes of Sweden in collaboration with Chalmers Industriteknik, highlights key insights on circular management of solar panels in Sweden – covering future material flows, waste volumes, recycling technologies, and extended producer responsibility.


Key findings include:
- End-of-life solar panels are a largely untapped resource with high circular potential.

- The main obstacles are unclear value chains, responsibilities, and data—not technology.

- Leveraging existing regulations and fostering collaboration are more effective than new legislation.

Statement of Foreign 

Policy 2026

On 18 February, Minister for Foreign Affairs Maria Malmer Stenergard presented the 2026 Statement of Foreign Policy in the Riksdag.


“We have chosen to protect the security of Sweden and the Swedish people. Sweden’s NATO membership makes our country more secure. We do not stand alone in troubled times,” - Ms Malmer Stenergard.


The Government’s principal foreign policy objectives are supporting Ukraine, intensifying pressure on Russia, enhancing collaboration in security and trade, and advancing gender equality and the empowerment of women.
   
   
   

Last Chance to Participate!

Swedish companies operating in the Netherlands have been invited to participate in the annual Business Climate Survey. The survey collects valuable insights on how Swedish businesses perceive the Dutch market, including opportunities, challenges, and overall business conditions. The Survey has been sent via email. Check your inbox and respond today!

Entering its sixth year in the Netherlands, the Business Climate Survey is part of a global Team Sweden initiative covering more than 40 markets worldwide. The findings form the basis for the Business Climate Survey 2026 report, which will be launched later in the spring and used to strengthen advocacy, strategic support, and the global positioning of Swedish companies.


Why should you participate? By contributing, your company will:

  • Gain insights into how other Swedish firms perceive the Dutch market.
  • Benchmark your experiences against 44 other markets and past years.
  • Leverage results to create valuable content around your brand.
  • Help Team Sweden Netherlands tailor its support to your business needs.


Your contribution is essential in ensuring that Team Sweden Netherlands can continue to deliver relevant, well-informed support tailored to the needs of Swedish businesses in the Dutch market.


Deadline March 6.

   
     

Follow us on social media to stay updated on Swedish-Dutch business relations!

     
   

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