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Swe-Cham News Feed | May 8, 2025
     
   

Swedish Chamber of Commerce in the Netherlands:
65th Anniversary Fika

   

On Monday, May 12, 2025, the Swedish Chamber of Commerce proudly celebrate its 65th anniversary in the Netherlands. For over six decades, the Chamber has served as a vibrant platform for networking, promoting business exchange, and strengthening the bond between Sweden and the Netherlands.


To celebrate this amazing milestone, we are delighted to invite our members to a Swedish fika at the Chamber’s office between 09.00 – 12.00, located at Edge Olympic in Amsterdam. Join us for fika with Swedish treats and warm conversations with fellow members and the Chamber team.

 

Whether you can stay for a brief moment or linger a bit longer, we look forward to celebrating this special occasion together with you!

   
   
   

Welcome New Patron Member: Lantmännen Unibake


We are delighted to welcome new Patron Member Lantmännen Unibake. 


Lantmännen Unibake is one of Europe's largest bakery groups with 34 bakeries in 21 countries. We market our leading frozen and fresh bakery products for retail and food service markets in more than 60 markets around the world.

We are looking forward to future collaboration with Lantmännen Unibake and to introduce them to our Swedish Dutch business community.

   
   
   

Welcome New Member: 
Pestana Amsterdam Riverside Hotel

We are very pleased to welcome New Member Pestana Amsterdam Riverside Hotel to join our Swedish Dutch Business Community. 


A modern 5-star hotel in a historic building located along the banks of the river Amstel, Pestana Amsterdam Riverside blends 19th century Neo-Renaissance architecture with sleek, modern design, crafting an experience that is both timeless and stylish - an enchanting escape in the vibrant capital.

   
   
   
   

The Swedish Chamber of Commerce warmly invites all members to the 65th Annual General Meeting on May 28, 2025.


At this year’s AGM, we are pleased to present the Nomination Committee’s proposed candidates for the Board of Directors:
Ashkan Danei (Tetra Pak), Ellis-Jan van den Hout (SKF), Cindy Kroon (Vattenfall), Peter Magnusson (Scania Production Zwolle), and Wiebe Schmitz (Saab).


We look forward to welcoming our new candidates and, at the same time, extending our sincere thanks to the outgoing Board Members for their dedication and contribution to the Chamber’s continued success.


Your presence and support are greatly appreciated as we come together to shape the future of our Chamber.

   
   
   

AI & Business Efficiency in Practice Event 

We are very pleased to forward an inspiring invitation by Swe-Cham Member Proxify to join them for an inspiring in-person event in Haarlem, Netherlands, focused on practical AI innovation, featuring three hands-on sessions that explore how artificial intelligence is shaping the future of business operations.


Date: May 15, 2025

Time: 17.30 - 20.30

Venue: Impala Studios

   
   
   

In Amsterdam Launches Practical Handbook

We are delighted to share the launch of Swe-Cham partner IN Amsterdam’s newly updated Practical Handbook—an essential resource offering in-depth guidance on a wide range of topics, including housing, transportation, employment, healthcare, education, language learning, and more.
   
   
   
   


New Strategy Launched to Strengthen Sweden's Global Image and Competitiveness Abroad

   
Press release 
April 29, 2025


On April 29, 2025 The Swedish Institute (SI) presented a new strategy for a stronger image of Sweden abroad. The strategy is the result of a government mandate from April 2024, aimed at strengthening Sweden's international competitiveness, building trust, and increasing resilience against misleading information about Sweden abroad.


The strategy has been developed through an extensive process involving a large number of representatives from business, academia, government agencies, regions, and industry and interest organizations. Over 300 stakeholders have contributed input on how the strategy should best be designed. Their collective experience, knowledge, and insights form the basis of the strategy, together with research and reference materials such as the World Value Survey, Nation Brand Index, and the Swedish Institute’s own studies on Sweden’s image abroad. The strategy therefore highlights fact-based areas of strength where Sweden performs well internationally.

   
   
   
   

Per Franzén Appointed New CEO of EQT AB as of May 2025

The Board of Directors of EQT AB (“EQT”) has appointed Per Franzén as the new CEO and Managing Partner of EQT, effective as of the Annual Shareholders’ Meeting on May 27, 2025. Per Franzén will succeed Christian Sinding, who has led EQT through a period of extraordinary transformation, growing the firm from a market capitalisation of around EUR 7 billion at the time of its 2019 IPO to around EUR 40 billion at the time of this announcement. Per becomes CEO at a time of strength for EQT, which recently reported record levels of investments, increased exit activity, and significant portfolio valuation growth for 2024. 

   
   

Budbee Netherlands Ranked No. I in Emerce 100 Category Fulfilment Deliveries

Congratulations to Swe-Cham Member Budbee, who for the second consecutive year has secured the No. 1 position in the Netherlands, with a shared 1st place in the Fulfilment Deliveries category of the prestigious Emerce100 – leading E-Business Companies of 2025" ranking.


Emerce is a leading multichannel platform dedicated to online business, media, and marketing, providing decision-makers in the e-business sector with valuable insights and inspiration. The Emerce 100 is an annual ranking compiled by industry leaders who evaluate the performance and reputation of key players across the digital landscape.
   
   
   
   
   

EU Diversity Month 2025:

Promoting Mental Health and Wellbeing at the Workplace

EU Diversity Month raises awareness about the importance of diversity and inclusion in the workplace and across our societies. It is about the representation and visibility of different groups, where diverse perspectives are valued and included into the work environment. 

EU Diversity Month celebrates efforts by organisations to help build equal and inclusive environments for the benefit of all. This initiative is part of the European Commission’s commitment to fight discrimination and promote diverse and inclusive workplaces. 

The EU Diversity Month 2025 will focus on promoting mental health and wellbeing at the workplace.

   
   

Swedish Tech Continues to Defy the Economic Downturn

Press Release
May 6, 2025


Sweden consistently ranks as one of the world’s most innovative countries, backed by a strong national support system and deep EU integration. This is an overview of the state of the Swedish Tech Ecosystem in 2024/25.


“Sweden is one of the leading countries globally in unicorns per capita, with core strengths in advanced technology, the green transition and medical innovation. But we cannot rest on our laurels. This report highlights the vast potential of Swedish companies – companies that are making a real impact. New technology brings new and better opportunities to enhance our competitiveness and welfare”, says Ebba Busch, Minister for Energy and Industry. 
   
   
     
   

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