| | Swe-Cham News Feed | April 14, 2026 | | | | | | The Swedish Chamber and Young Professionals Mentorship Program 2026/2027 | | | |
We are excited to announce that applications for the Swedish Chamber’s Mentorship Program 2026–2027 are officially open! This program offers Young Professionals the unique opportunity to learn from experienced mentors, gain guidance on career growth, and build meaningful connections across industries. The program is made to accelerate your personal and professional growth, gain insight into cross-border business and leadership, develop new skills and knowledge and expand your professional network and connections.
Through this eight-month program, mentees will gain: • Five interactive group sessions, • One-on-one mentoring sessions and • Insights from leaders shaping the Dutch and Nordic business landscape.
Applications are now open! Don’t miss this chance to be guided by these experienced mentors and take your career to the next level. | | | | | | | |
The Swedish Chamber is honoured to have Nordic Connect PR join our Swedish-Dutch Business Community as our newest Member.
Nordic Connect PR is a boutique agency specialising in public relations and travel trade marketing for international tourism destinations in the Benelux market. The company supports destinations in building visibility, strengthening media relations, and creating strategic partnerships to connect effectively with both the press and the travel industry.
We are looking forward to future collaboration and to introducing CEO Anne Tusveld and Nordic Connect PR to our Swedish-Dutch business community! | | Polestar published full carbon footprint of Polestar 5, strengthening industry-leading transparency |
Swedish Chamber Patron Member Polestar reinforces its leadership in climate transparency by publishing full life cycle assessments for every model, including the new Polestar 5. The car’s total cradle-to-gate carbon footprint is 23.8 tCO₂e, highlighting emissions from materials and production.
The company is reducing impact through smarter sourcing, especially low-carbon aluminium, renewable energy in manufacturing, and innovative recycled and bio-based interior materials. According to Fredrika Klarén, Head of Sustainability at Polestar, transparency is key to cutting emissions across the industry. | | | | | | | | | | | | Young Professionals x Fjällräven | | On March 26, Swedish Chamber Member Fjällräven invited our Young Professionals network to an event at their flagship store in Amsterdam on the topic "Sustainable Success - Building a Brand That Lasts"
A special thank you to our speakers, Arjen Spil and Cheyenne Zwaneveld, for sharing valuable perspectives on Fjällräven’s journey and how authenticity and long-term thinking have shaped the brand’s success. The keynote, combined with the immersive store experience, made for a truly engaging and memorable evening.
"We’d like to thank everyone who came to the event. It was so lovely to meet you and talk to you all. Don’t hesitate to come by for a chat if you’re ever around! I hope you all enjoyed learning about the history of Fjällräven and learning about our quest to keep innovating and becoming more and more sustainable. If you’d like to see what we’re up to or even join some other events we’ll host, you can find us on instagram (@fjallravenamsterdam) to be kept up to date!
We hope that you were inspired to walk with nature and to get out there and explore it."
Click on the button to read more and see more event pictures. | | | | | | | | Welcome to Amsterdam, Gina Tricot! |
We were delighted to attend the official opening of Gina Tricot’s first store in Amsterdam on March 27, marking an exciting step in the brand’s expansion beyond Scandinavia.
Located on the iconic Kalverstraat, the arrival of Gina Tricot in Amsterdam signals the beginning of a new chapter, bringing its contemporary Scandinavian fashion offering to a wider European audience. | | Photo: Margareta Bloom Sandebäck/imagebank.sweden.se | Positioning Sweden as an attractive career destination | Sharing Sweden is hosting a webinar on 21 April at 9:00 or 15:00 to explore how we can strengthen Sweden’s image and attract top talent through clear, compelling communication.
You’ll get a brief introduction to how to position Sweden as a leading destination for innovation, career growth and work-life balance, with inspiring examples from different markets. | | | | | | | | | | | | | |
Change of ownership Noviflora
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Hendrico de Brabander has formally stepped down as CEO of our Patron Member Noviflora. His departure was marked during a gathering last Friday. As a result of this step, Xander van Reisen, representing the second generation within the family business, is now the sole owner of Noviflora.
Noviflora was founded more than fifty years ago by Hans and Letty van Reisen. Since 2006, ownership and governance of the family business have been gradually transferred, a process that has been carefully shaped step by step over the years. The transfer of shares held by De Brabander and co-shareholder Leonie de Brabander-van Reisen marks the completion of this long-term transition. This secures the continuity and independence of the family business for the long term. The transfer has no impact on day-to-day operations, strategic direction, or collaborations with customers and suppliers. Noviflora continues to focus on close cooperation with growers and customers, further professionalisation, and strengthening its international position within the floriculture supply chain.
Xander van Reisen: “At a time of consolidation within the sector, we are making a deliberate choice to remain an independent family business. With passion and energy, we are embarking on this next phase of Noviflora.” |
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| | | | | | | | Sweden continues to rank among the world’s happiest countries | In the latest World Happiness Report 2026, Sweden secures 5th place globally.
This position reflects a combination of factors, including quality of life, social support, personal freedom, trust, and robust societal systems.
Sweden and Norway complete the top six, followed by the Netherlands. | | Trainee visit to the Swedish Embassy in The Hague |
on March 19, our international management trainees had the opportunity to visit the Embassy of Sweden in The Hague!
The visit featured a presentation by First Secretary Björn Jönsson and Promotion Officer Oskar Nielsen, followed by an insightful discussion on the Swedish presence in the Netherlands and the strong collaboration between the Embassy and the Chamber. The visit also enabled a meaningful exchange between our trainees and the Embassy’s interns. | | | | | | | | | | | | Follow us on social media to stay updated on Swedish-Dutch business relations! | | | | | | | | | | | | | | | | | |
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